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The user experience for the king Electricity to permeate the terminal


2014-03-18 09:09:37   Copyfrom:   Hits:0
Pure electric business situation in the early atrophy, select electricity suppliers or shop into a dilemma. Since late last year has been caught in a "serious crisis" dilemma of vancl, alarm on the electricity giant, busy with financing, expand, follow suit to do platform, make a lot of electricity began to busy one of the most important link - the user experience.

"Virtual" electricity physical experience is zero, the ground has become inevitable

In 2014, the experience has been open for the king's era, the customer experience has become a key of electrical business must pay attention to. Ma Yunceng repeatedly stressed that electricity is a way of life change, since it is a way of life, is also indicates it is the result of buying and selling, not just the whole shopping process, and the experience of various details are part of the way of life.

Virtualization of electric commercial shopping platform to create the value of the efficient, but also bring the soft rib of physical experience is zero. As users demand more and more picky, this weakness will make electricity loss existing user groups. America has experts predict, is pure electricity over the next five years will die, pure electricity floor inevitable, it is not "do", but "how to" decision. Fall not to electricity, or in the future is "electricity".

Electricity to the ground, can from offline gain more new customers, create greater online consumer market. Electric business giants began to practice since its own "internal strength", to the ground. Electricity floor, however, is a tough one, chew it is never easy, down into the past, lost, will cause huge "internal injuries".



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